In addition, you can always choose to place ads on Social Media channels. Which channel suits your organization best depends on the target group and the budget. Therefore, it is essential to make a preliminary analysis of your potential visitors and the budget you want to start with. More Online can advise you on this and help you make the right choice of the most suitable advertising channel.
Advertising with Google Shopping
With Google Shopping, we also place the products you offer in your webshop in the Google Merchant Center. From there, we can set up a campaign in Google Ads that shows your products in the Shopping section. This way, you can reach an even larger target group, and your visitors will immediately see what they can order in your webshop. Information such as delivery costs and times are included directly, and you have control over which products you do and do not show. More Online can also generate an automatic link between your WooCommerce webshop and Google using an XML connection. Are you curious if your products are suitable for Google Shopping? Then contact us without any obligations.
Remarketing in Google Ads
Remarketing (also known as retargeting) is a form of online advertising whereby advertisements are shown to consumers based on their previous internet behavior. For example, you can get an existing visitor to your website to revisit your website or webshop using an image advertisement. The advantage of remarketing is that the cost per click is relatively lower than a standard search ad in Google. The pitfall with remarketing is that the customer is not waiting to see your ads again (for example, if a purchase has already been made). This can be solved by setting up a remarketing campaign in the right way with the help of More Online.
You’ve probably come across it before: You’re searching the internet and seeing several banners with ads from other websites passing by. These ads are called Display Ads and can increase the awareness of your organization online. We place various banners in the Display network of Google Ads and select the target group that best fits your company. In addition, we can determine the region for these ads, and for a low budget, you can be visible in the area of your organization. You can see this way of online advertising as the advertising posters in bus shelters or along the highway, but online.
Microsoft Advertising (Bing ads)
Even though Google is the biggest search engine globally, it can be interesting to advertise online on Bing. Many (mainly older) users with a Windows computer use Bing for online searches. Because Bing’s market share (now around 7.5%) is rising, we recommend not skipping this search engine when doing online advertising. The competition is still relatively low at the moment, which means that you can generate quite some visitors to your website for a low budget.
In addition to the above possibilities, there are, of course, many more platforms that you can use for online advertising. A number of these are listed below. Would you like to know more about online advertising and what More Online can do for you? Please contact us, and we will be happy to advise you.
- Admarkt (Marketplace / 2ndhand)